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A+ Awards Dinner: PURCHASE TICKETS now for the 19th Annual A+ Awards Dinner on November 17 at the Student Union Ballroom.

Merry Maple & Holiday Traditions

The Amherst Area Chamber of Commerce and the Amherst Business Improvement District invite you to ring in the holiday season with the Amherst area community with the Annual Lighting of the Merry Maple.

Countdown to the Lighting of the Merry Maple

Friday, December 3, 2021, at 4PM at the North Common in Amherst

A maple tree illuminates Amherst's town center Dec. 2, 2016 during the Merry Maple Festival and Tree Lighting.


4:00 PM
Amherst Fire Station Open House
4:00 PM - 6:00 PM
Wagon Rides at Town Common with Muddy Brook Farm
4:30 PM - 5:00 PM
ARMS Chorus Caroling
5:00 PM - 5:15 PM
Lighting of the Merry Maple
5:15 PM
UMass Minuteman Marching Band & Santa Arrive

Enjoy the Recording of 2020 Lighting of the Merry Maple

Holiday Traditions

Sleighbell Fair Is On!

Amherst South Congregational Church Sleighbell Fair is on – online!


The Merry Maple Lights the End of 2020

The tradition continues in Amherst! The annual lighting of the Merry Maple will once again brighten up our downtown with a livestream of Santa arriving to flick the switch. In an effort to keep us all healthy and safe, our program is going virtual!


44th Lighting of the Merry Maple Photo Album Available

The Amherst Area Chamber celebrated the 44th Annual Lighting of the Merry Maple on Friday, December 6, 2019 on the Amherst Town Commons. View photo album. View Photo Album

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