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Visitor Information Center

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If you are visiting your former college campus, perhaps coming to meet 'Emily' in person for the first time, or joining us for a night out, you are in the right place. Amherst Area is host to iconic, world-class museums, art & cultural experiences, global dining options to satisfy every pallet...and wallet, and a host to a trail system that includes miles of trails for every level hike imaginable.

Come visit us at the Visitors' Information Center in the heart of downtown Amherst, where we sit proudly across from the Town Common designed by the famous Frederick Law Olmstead, and from the Historic Amherst Town Hall, at 35 S. Pleasant Street. Whether you are new to the area, returning after a long hiatus, or a long-time resident, we can help you learn more about activities and events in the Amherst area. To plan your trip or visit, swing by the Visitors' Information Center for the facts, fliers, and a friendly face.

Ready for a night out? Cultural events, iconic museum visits or vibrant community events?

Learn more about the Amherst area before you visit through our What's Next? Great Amherst Tourism Campaign.

Planning the perfect adventure to the Other Side of Massachusetts just got easier!

Check out the new trip planning tool on Visit Hampshire County which enables you to build a custom itinerary of sites and attractions and find places to eat, shop, and play along the way.

Come On In Were Open

Hours of Operation

Visitors Information Center

10AM - 4PMĀ  Monday-Friday

10AM - 2PM Saturday

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