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Amherst Area Winter Microgrant Opportunity

Local Businesses
Directly Reinveted in Your Community
Private Matching Funds

The Amherst Area Winter Microgrant Program is the result of an FY21 Earmark secured by Senator Comerford and administered through the Executive Office of Housing and Economic Development and private fundraising by the Amherst Area Chamber of Commerce.

The Amherst Area Chamber of Commerce will administer up to $25,000 in microgrants for small businesses in the Amherst area. 

On Thursday, February 4, 2021, the Amherst Area Chamber announced the first round of Winter Microgrant recipients. A full press release can be viewed here.

Round 1 Award Recipients:
  • Anytime Fitness, Belchertown
  • April Eve Images, Belchertown
  • Greggory’s Pastry Shop, Hadley
  • Hakim Noah, Licensed Massage Therapist, Amherst
  • Karen Levine Acupuncture, Amherst
  • Linda Robinson-Hidas/The Acupuncture Works, Amherst
  • North Hadley Sugar Shack, Hadley
  • Orangetheory Fitness, Hadley
  • People’s Acupuncture Clinic, Inc., Amherst
  • Peter’s Nails, Hadley
  • South Amherst Laundry, Amherst
  • Subway Restaurant (Hampshire Mall), Hadley
  • Taste Thai Cuisine, Amherst
  • Tutti Frutti (Hampshire Mall), Hadley
  • Valley Therapeutic Massage, Amherst
  • ViVi Bubble Tea, Amherst
  • Wilburn Chiropractic, Amherst
  • Wild Roots, Sunderland

Round 2

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Eligibility Requirements

You are eligible if:

  • Your main brick-and-mortar store or business is in the Towns of Amherst, Belchertown, Hadley, Pelham, Leverett, Shutesbury, or Sunderland (at least 50% of your receipts come from that location).
  • Your business is eligible for this initial round of grants if its 2019 revenues were between $25,000 and $750,000 and your 2020 annualized revenue has been reduced by 25% or more due to the state’s current guidelines for business during the COVID-19 pandemic.
  • Your business is a for-profit entity.

Your business is not eligible if:

  • You work remotely in a coffee shop, co-working space, or from home.
  • You received a Downtown Amherst Foundation (DAF) Relief and Resiliency Grant managed by the Amherst Area Chamber and Amherst Business Improvement District (BID).
  • You received a Winter Pivot Mcirgrant from the Amherst Area Chamber in Round 1.
Chamber Towns
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Distribution and Use of Funds:

Those awarded will receive a $500 unrestricted microgrant. Funds may be used to implement anything new or pivot. These funds can be used for rent or payroll purposes as long as the benefits are not duplicated by another state or federal grant.

The Chamber is actively seeking matching funds to make these grants $1,000 each. If you are a company that would like to sustain the vitality of our region through direct investment in small businesses and workers to ensure the resurgence of a vibrant and sustainable local economy through a matching grant, contact Chamber Executive Director Claudia Pazmany.

Once awarded, grant recipients must submit a completed W-9 to the Amherst Area Chamber of Commerce. A check made out to the legal name of the business will be distributed beginning 3/8/21.

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Round 2 Application Opens 2/8/21 at 12:00AM.

Round 2 Application Deadline 2/22/21 at 11:59PM. 

Round 2 Decisions will be released by 3/1/21 and grant funds will be distributed beginning 3/8/21.

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Technical Support:

If at any point while completing this application you need assistance, email John Page at or call/text (413)658-4460.


The application portal will reopen on Monday, February 8, 2021.

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