Visitor Information Center

Welcome to the Amherst Area!

Are you visiting the Amherst Area to explore one of the Five Colleges, try a new restaurant, or enjoy a night out? You’re in the right place! The Amherst Area is a vibrant destination offering world-class museums, engaging arts and cultural experiences, diverse dining options for every taste and budget, and an extensive trail system with miles of scenic paths for hikers and outdoor enthusiasts of all levels.

Come visit us at the Visitor Information Center in the heart of downtown Amherst at 35 South Pleasant Street, located directly across from the historic Amherst Town Common designed by renowned landscape architect Frederick Law Olmstead and steps from the historic Amherst Town Hall.

Whether you're a first time visitor, returning after a long hiatus, or are a longtime resident looking for information about upcoming community events and local attractions, our team is here to help. We proudly serve the seven towns of Amherst, Hadley, Belchertown, Sunderland, Leverett, Shutesbury, and Pelham, and can help you discover an exciting itinerary of things to do, places to eat, and experiences to enjoy throughout the region.

More Info To Explore:

• Check out Amherst Downtown and Amherst Cultural District for all our Amherst downtown offerings and cultural events.
• For more information about our region, check out the Hampshire Regional Tourism Council's Visit Hampshire County website.
• The Visitor Information Center is co-hosted by the Amherst Area Chamber of Commerce and the Amherst Business Improvement District (BID).