Belonging in Business Initiative
Whether you’re just starting out or have been part of our community for decades, the Amherst Area Chamber is here to help you connect, grow, and thrive.
The Chamber is committed to fostering a welcoming, equitable, and inclusive business community. Through staff, board, and committee leadership, we work to elevate underrepresented voices, strengthen workplace cultures, and expand access to visibility, recognition, resources, and opportunity.
Our goal is to move beyond statements of support by advancing measurable progress, meaningful partnerships, and lasting community impact.
Our Values
Belonging
We strive to create spaces where people feel welcomed, respected, and connected.
Equity
We work to expand access to resources, relationships, leadership, and economic opportunity.
Inclusion
We value diverse perspectives and encourage meaningful participation in decisions that shape our business community.
Accessibility
We support practices, programs, and environments that reduce barriers and allow more people to participate fully.
Accountability
We commit to clear goals, ongoing learning, community feedback, and measurable progress.
Business Resources
Inclusive Workplace Practices
Find members, guidance and tools to help your organization:
- Strengthen inclusive hiring and onboarding practices
- Improve employee retention and workplace belonging
- Develop clear workplace policies and expectations
- Support respectful communication and conflict resolution
- Create pathways for employee growth and leadership
Connect with experts in our membership
Accessibility
Accessibility strengthens customer service, employee engagement, and community participation.
Resources can help businesses:
- Improve physical and digital accessibility
- Communicate more effectively with people of different abilities
- Identify and reduce barriers within programs, services, and events
- Build more welcoming customer and employee experiences
Explore Accessibility Resources at MassAbility![]()
Hiring, Retention, and Leadership
A strong workforce depends on fair access, supportive workplace cultures, and opportunities for advancement.
The Chamber connects businesses with resources related to:
- Inclusive recruitment
- Employee development
- Leadership training
- Workplace culture
- Internship and career pathways
- Retention and advancement
Explore Our Workforce Resources
Local and Diverse Business Connections
We encourage businesses and institutions to strengthen the local economy through intentional purchasing, partnerships, and referrals.
Businesses can support this work by:
- Purchasing from local and independently owned businesses
- Expanding vendor and supplier relationships
- Sharing opportunities with underrepresented entrepreneurs
- Building partnerships across sectors and communities
- Participating in Chamber networking and business development programs
Learning and Support
The Chamber offers and promotes workshops, conversations, referrals, and community partnerships that help businesses respond to changing workplace and community needs.
Topics may include:
- Inclusive leadership
- Workplace culture
- Accessibility
- Employee engagement
- Community relations
- Responsible business practices
Need help finding the right resource or community partner? Contact the Chamber at 413-253-0700 and we will connect you.
Get Involved
Join the Belonging In Business Committee
The Belonging in Business Committee brings Chamber members together to strengthen inclusion, accessibility, and opportunity across the Amherst Area business community. Committee members help identify community needs, shape Chamber programming, support events, and create opportunities for connection, recognition, and growth.
Learn more or join the committee.
Help plan and participate in the Amherst Global Village Festival
The Chamber is a proud planning partner of the Amherst Global Village Festival, hosted by the Town of Amherst. The festival brings people together to celebrate global cultures through food, music, art, performances, and community activities. Chamber members can participate in planning, sponsorship, outreach, and event-day activities.
Join us at the Amherst Pride Festival
The Chamber participates annually in the Amherst Pride Parade and Celebration. Amherst Pride celebrates the diversity and resilience of the LGBTQ+ community while promoting visibility, connection, support, and access to community resources. Chamber members are invited to participate alongside us.
Our Community In Action
Thank You To Our Sponsors!
The Belonging in Business initiative is made possible through the support of businesses and organizations committed to building a more welcoming, accessible, and prosperous Amherst Area. Sponsorship supports sliding-scale event pricing, subsidized membership opportunities, and other programming to remove cost-barriers to Chamber engagement. We are grateful for their leadership and partnership.
Interested in supporting this work? Explore sponsorship opportunities or contact the Chamber.
Belonging in Business Committee Members
Alex Laguerra Sierra, Amherst Innovative Living, Chair
Jennifer Faulkner, Innovate Culture Lab, LLC
Heidi Flanders, Integrity Development & Construction, Inc.
Dr. Fadia Nordtveit, Springfield College and New York University
Kishore Parmar, Pioneer Valley Hotel Group
Raquel Wood, Amherst College