Staff Directory
Meet Our Staff
Jacob Robinson
Executive Director
Jacob brings over 15 years of experience in building coalitions, fostering partnerships, and promoting business-driven leadership for sustainable impact to the Amherst Area Chamber of Commerce.
In his most recent role as a Main Streets program director, Jacob concentrated on local economic development, offering technical assistance to small businesses, facilitating pandemic recovery efforts, leading community events, and championing inclusive commercial planning efforts. His commitment has extended to serving on municipal planning committees and nonprofit boards, and contributing to Belchertown’s Climate Resilience and Sustainable Growth Plan.
Jacob's past work includes building regional and national networks of business leaders working together to develop and share best practices in energy management and strategy. He's also a skilled researcher and educator on the topics of corporate environmental, social and governance leadership.
Jacob's personal interests in gardening, landscape design, and hiking, complement his professional endeavors. He is passionate about understanding local food systems and supports initiatives linking regenerative agriculture with community health. Jacob holds a B.S. in Environmental Management from Indiana University and lives in Belchertown with his wife and their dog.
Heather Hamel
Director of Engagement & Development
With a dynamic background encompassing diverse fields, Heather is a driving force at Amherst Area Chamber of Commerce. Currently serving as the Membership Experience Coordinator
In her current capacity, Heather spearheads member management, ensuring that the Chamber's community thrives. Her strategic approach extends to marketing, where she crafts compelling narratives that amplify the Chamber's impact. She is also maestro in event planning, and orchestrates memorable experiences that elevate the community spirit.
Prior to her role at the Chamber, Heather served as the Gym Manager and Head Coach at Pioneer Valley CrossFit for an illustrious decade. Here, she honed his skills in member management, marketing, event planning, and new member development. Her leadership and coaching in CrossFit classes showcased a dedication to fostering both physical and community well-being. Beyond the corporate arena, Heather is an accomplished interior designer, infusing his passion for creativity into every project. Her collaborative approach and keen eye for design have left an indelible mark on spaces.