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rss The A+ Blog: News about your Chamber and Community (12)
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You catch more bees with honey North Amherst and Form Based Zoning A Broad (and Biased) Look Back at 2011 (and 09 and 10)
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Recent Chamber and Community News for February 1-21! You catch more bees with honey The Chamber's Week in Review (Jan 9-13) A Broad (and Biased) Look Back at 2011 (and 09 and 10) Chamber Changes for 2012
A Broad (and Biased) Look Back at 2011 (and 09 and 10)
(1) Comments
By Tony Maroulis
January 4, 2012 at 02:16pm

This morning the Chamber's Executive Committee had its monthly meeting. For the first time in 2 years, the composition of the Executive Committee has changed, and as a result, on the agenda was a discussion of the organization's goals for 2012.

It's an interesting exercise. I have to admit, given how fast the past three years has gone since I've been in this position, the occasional check in is necessary. It's also a good time to reflect on how we've done as an organization.

I truly believe that we've done an exemplary job in the midst of a terrible economy. Like most Chambers, we have lost some members. We've gone down considerably from a high of 600 members in 2007 at the height of the bubble economy. However since 2008/early 2009, which was the beginning of the worst of the recession, we've stayed within a 500-525 member range. Either that is a demonstration of habit on the part of the accounting departments of our membership - someone is just rubberstamping Chamber renewal - or it demonstrates, as I believe it does, our value to the business community.

And what is that value? I was teased by a friend today who listed a number of accomplishments he has overseen with the question:What has the Chamber done? It was a perfect zinger to the email exchange, but it got me thinking how important it is that we list our accomplishments and beat our chests a bit.

Since 2008, the Chamber has done the following:

  • Successfully advocated for the adoption of Amherst's Comprehensive Planning Document;
  • Helped form the downtown's Business Improvement District;
  • Formed, along with Northampton, Hampshire County's Regional Tourism Council (a wish for over 25 years);
  • Created the Amherst Future initiative;
  • Created stronger regional ties among fellow Hampshire County and Pioneer Valley Chambers of Commerce;
  • Advocated successfully to streamline construction permitting in Town Hall.

While I think we've been visible, since the nature of the work is mostly behind the scenes it can get lost. I'm often asked about our organization as a value proposition for entrepreneurs and small business. What do you do for me?

Because of what we do, you can get open sooner, and with less red tape. Working with us, we can advocate and make sure that your concerns are heard with town and state governments. In a storm or an emergency situation, we can make the call on your behalf to the power company, because we have the relationships. We can't put money in your register with a magic wand, but we have been working on creating the conditions for growth. Our work helps you want to be here, and want to stay here.

 

Comments
By jerry.guidera
January 5, 2012 at 01:31pm
As so often occurs in business relationships, the metaphorical bonds and bridges built through socializing and collective organization are virtually intangible. Certainly, they aren't quantifiable in a dollars-and-cents kind of way or easily added as a tab on a spreadsheet. In business, we may have a tendency to focus on the bottom line for the Chamber, that would be membership gains or losses; for my institution, it's student enrollments' long-term growth is much more dependent upon the bonds that Chamber members form in support of our community and each other. While I'm sure Tony's Greatest Hits list could go and on, my Chamber Achievements nod would have to go the organization's multiyear focus on expanding the intangible bonds that have brought the business community closer together to improve our community through the various efforts that Tony lists. Shortly after I joined my family's study abroad organization, The Center for Cross-Cultural Study, I discontinued our Membership in the Chamber in a cost-cutting move that is surely familiar to area businesses. After following town news for a couple of years, however, it became apparent that the Chamber was focused on improving the overall climate (both business and social) of the Amherst area. And what business doesn't benefit from a strong community? At $300 a year, I'm getting my money's worth from our membership.
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Amherst Area Chamber of Commerce
28 Amity Street - Amherst, MA 01002
Phone: (413) 253-0700 - Fax: (413) 256-0771
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